5 #TyesofVideo to Add to Your #SocialMediaMarketing _ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING™ – FESCH.TV

FESCH.TV INFORMIERT:

#Social #media #Marketing

Do you want to #refresh your #socialmediamarketing? #Video is a great way to #engage your #audience, but it can be #difficult to #determine what #options will work for your #brand. Let’s break down #five valuable #options for your #consideration.

1. #Livevideos
If you have a #significantfollowing, #FacebookLive, #YouTubeLive, and other #streamingservices make it easy to #connectwithyouraudience. #Livestreaming lets you dialogue with your #users.
#Livevideos often are #mosteffectiveforannouncements, #behindthesceneslooks, and #productinformationvideos. #Regularshortvideoupdates can continuously #engageyouraudience, while #longerlivevideosessions can be a way to #digdeeperwithyourfollowers through #QandAsessions and #directchats.

2. #Tutorialvideos
#Tutorialvideos have #massappeal and are among the #mostfrequentlysharedonsocialmedia. The #videos can #relatetoyourproductsandservices or can be #broadertopics that #relatetoyouraudienceandindustry.
#Tutorialvideos need to be #clear, #educational, and #entertaining. They need to be #longenoughtoshoweverystep and #shortenoughtobeengaging. The most important #information needs to #appearinthefirstminute, while the #totalvideo shouldn’t be longer than a few minutes.

3. #Informationalvideos
#Informationalvideos can #coveranytopic. Build your #contentarchive with videos on a #varietyofrelevanttopics. Make them #unique, #clever, or #insightful. When #addingvideo to your #socialmedia, concentrate on #contentlikelytobeshared but should also #provoketheviewer to want to #shareit.

4. #Behindthescenesvideos
#Behindthescenesvideos are a great way to make your #company and your #team more #personable. Highlight #daytodayoperations, #youroffices, your #manufacturingprocesses, and more. #Interviewemployees, talk to the #vendors you’re closest to, or speak with your #bestcustomers. All of these things are designed to give #prospectivecustomers a better idea of #howyourcompanyworks and who you are.

This type of #video is designed to #buildtrust and #brandidentity. When #followers interact with #brandsonline, they may not have a firm sense of the #brandsidentity. It is difficult to convey the #brandpersonality in just a few characters on a screen. The video really gives the opportunity to dig down into #whatmakesabrandexceptional.

5. #Usergeneratedvideos
#Usergeneratedcontent is quickly becoming a fantastic and easy way to #engageanaudience. You can encourage your users to #createvideos and #incorporateyourhashtags into the upload to give them #moreexposure.
#Usergeneratedcontent is a brilliant way to #growanaudience because users are more inclined to #sharecontent they create.

When #requestingusergeneratedvideos, the most important aspect is to #directlyinteractwith and #acknowledgeyouraudience. They need to be properly rewarded. Praise the #bestcontent, #shareallthecontent, and #giveattribution to all the users. #Encourageusers to #sharecontent they like (not just their own), and make sure you #trackyourhashtags.

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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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