7 Powerful #PsychologyLessons That Will #Boost Your #DigitalMarketingStrategy _ #IIDM ™ – FESCH.TV

FESCH.TV INFORMIERT:

To be successful, #digitalmarketers often must be #excellentpsychologists. Knowing what makes people tick and placing those #psychologicaltriggers in the right way can be extremely #helpful to #increase #conversionrates and reach better #marketingresults.

The following are #7 must-know #psychologylessons that you should apply to your #strategy as soon as possible to#boost your #digitalmarketing game.

1. #EmotionalMarketing
There are two types of #strategies that affect #consumers’ buying habits:
Rational #marketing #promotes the #quality and usefulness of the product, emphasizes the #benefits, and appeals to the rational or logical #consumer. And #emotionalmarketing that approaches #consumers on a personal level and focuses on the tone, lighting, and mood to increase #loyalty and boost #conversions.

2. #SocialProof
According to #socialpsychologist Robert Cialdini, social proof is one of the most important tactics for influencing and #convincing #customers[3]. #Socialproof or #socialinfluence is based on the fact that people love to follow the behavior of others. We tend to adopt the beliefs or mimic the actions of people we trust and admire.

3. #GroundedCognition
#GroundedCognition theory is based on the #principle that people can #experience a story that they read, watch or hear as if it was happening to them. It also states that people tend to forget #dryfacts and #figures. If you want your #customers to remember your #message, you have to incorporate it into a story.

4. #Paradox Of Choice
Giving people the #freedom of choice can positively #influence your #marketingefforts. However, too many choices make people nervous and can negatively impact #conversionrates. According to #psychologist Barry Schwarz, providing people with a limited range of choices reduces #customers’ anxiety and leads to better #marketingresults.

5. #InformationGapTheory
George Loewenstein[4] proposed that people experience a strong emotional response when they notice a #gap between what they know and what they want to know. This means that you have to create a feeling of curiosity within your audience and give them #information that fulfills their need for #knowledge. An effective way to incorporate it in your #contentmarketing is by creating #powerfulheadlines.

6. The #CommitmentandConsistencyTheory
This means that if you get your #customers to make a small #commitment towards your #brand, like #signingup for a #newsletter, they are more likely to make a larger #commitment.

7. #LossAversionTheory
#Lossaversiontheory refers to the tendency of people to avoid #losses rather than acquire gains. The negative feelings associated with #loss are even twice as powerful as good feelings of gain. You can effectively use this #theory to your #advantage if you #analyze your #audience, learn their fears and create #content that emphasizes #benefits of your #brand that eases those fears. There are many #keywordresearch tools that can help you better understand what #questions people are asking.

Additionally, many #analyticstools can help you find the best way to address your #audience’s #concerns and understand if you’ve answered the #audience’s #questions well. These #tools can help you discover how people interact with your #content, what channels do they use, what kind of #content works well and what kind of #content doesn’t engage them. Use them to make the #implementation of #lossaversiontheory more effective.

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