7 Ways to #ReuroseContent and #GrowYourCustoerBase _ #IIDM ™ – FESCH.TV

FESCH.TV INFORMIERT:

What is #contentrepurposing?
By #repurposingcontent, you #refresh, #transform, or #recycleexistingcontent. It works with a lot of #formats: #ads, #blogs, #datavisualizations, #infographics, #videos, #webinars, etc.
Successful #repurposingrequires some #imagination and #practice, but it usually isn’t as #laborIntensive as the #originalcreation.
#Repurpose to get more out of the #originalcontent you create. For example, a #blogpost can have a lot of #information, but it’s only one #channel. By #repurposing that #content into other #formats and for #distribution on other #channels, you use the same #information (or a portion of it) and reach a #wideraudience.
It also can #savetimeandenergy because you aren’t creating the #content from scratch. However, you need to #investsometime to #develop a set of #criteria to #transformexistingcontentfordifferentchannels.

What is the #repurposingcriteria?
#Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide:
● #Determine your #goals
● #Detail your #channels
● #Identify #contentrepurposingcriteria
Once you have your #criteria, you can #plan how to #repurposecontent and #reachnewaudiences. What are some #contentrepurposingoptions? I’ll walk you through some of the top ways to #transformpostsandvideos, along with some #contentrepurposingexamples for #inspiration.

1. #Blogposts
#Blogposts often present good #repurposingopportunities. It works well for #highperformingposts with #outdatedcontent or #oldSEOtargets. You can #repurpose them with #minimalupdates of #data, #news, and best #practices.

2. #Ebooks and #whitepapers
Speaking of combining #blogposts, #ebooks, and #whitepapers are great for #repurposedcontent and #leadgeneration
By hosting all the #content on the topic in a single #format, your #audience doesn’t need to look elsewhere. It’s a helpful #tool to #generateleads. But if you gate the #content, make sure to #offeradditionalvalue, not just a #repackaging of #freecontent. You also may even want to #sell it to #expose it to a #wideraudience searching for books on the topic.

3. #Infographics
You don’t have to limit your #repurposing to #textbasedtransformations. Since my #company is about #datavisualization, we often turn #textbasedcontent into #infographics. It appeals to a #visuallyorientedaudience.
The key to #repurposingcontent into an #infographic is knowing what to keep and what not to. #Headers become #sections of the #infographics. #Text gets condensed into #bulletpointsoricons.

4. #Newsletters
Yes, you can send a roundup of your #latestblogposts, but that probably isn’t enough to keep your #emailrecipients engaged with your #brand.
Instead, #repurposeexistingcontent to send them a #moretailoredemail.

5. #Presentations
Boring #slidedecks are commonplace. But you can jazz up a #presentation by #repurposingcontent.
Already have #chartsandgraphs for a #blog or #socialmedia on the topic? Use them in your #presentation to #recap or #illustrate important #stats.

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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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