Fucktrade – Laurin Stecher – FESCH.TV

FESCH.TV INFORMIERT:

Fashion has a great negative impact on our environmental conditions. We are all aware of this, yet clothing is becoming increasingly short-lived. The purchase decision is not based on the durability of the garment, but on the price in order to be able to follow quickly changing trends. In the best case, clothing should provide a sense of belonging to a group and individuality, but it should also be inexpensive and, above all, up-to-date. Essential components for self-made clothing such as sewing and cut construction are lost in mass consumption, as it is cheaper to buy new clothes instead of repairing them. Social media also plays its part due to the general ephemeral nature of the internet. A digital identity has long been indispensable for many people. There, too, clothing is a very present medium for presenting one’s personality. However, there is an opportunity to minimise one’s ecological footprint in the digital world.