Shoify Studios – On The Line Pilot – FESCH.TV

FESCH.TV INFORMIERT:

The concept I was approached with by creative director Mark Myers (formerly of Shopify Studios) was to use line as a continuous element and to create the entire visual narrative from that element.

From there I interpreted the dialogue from Project Runway Winner Ashley Nell Tipton, about how she was a trailblazer for bringing more visibility and retail representation for plus size fashion.

Sharing her own compelling personal journey towards inclusive fashion design demonstrates how Shopify empowers its creators to be game changers in their markets.

I was conceptually inspired by the idea of contour drawings that would morph and simplify to form each subsequent scene. This was a fast 3 week turnaround for an almost entirely cel animated piece, that was very open to my art direction.

As a side note I’ve been watching Project Runway for years and genuinely cheered when she won, so to create something years later to support her was a dream.