Sarah Maria Nordt, SANOGE Challenges Fashion Industry | Less Waste | More Sustainable – FESCH.TV

Sarah Maria Nordt, SANOGE Challenges Fashion Industry | Less Waste | More Sustainable & FESCH.TV:

Neil Koenig, former BBC Series Producer, now ideaXme board advisor interviews Sarah Maria Nordt, founder and CEO, SANOGE.

Neil comments:

The fashion industry might be glamorous, but its allure comes at a cost, since it is widely regarded as being one of the world’s biggest sources of pollution.

One entrepreneur who is trying to do something to improve the situation is Sarah Maria Nordt. She’s the co-founder of SANOGE, a fashion tech start-up based in Germany that aims to produce clothing in a more sustainable manner. It eschews mass production in favour of making clothes on demand. SANOGE’s website works a bit like a car configurator, with customers having the ability to modify the design of the garments they would like, which are then produced to order. The hope is that this approach will help, amongst other things, to reduce overproduction and return rates.

Before launching SANOGE, Sarah Maria Nordt studied at the University of St. Gallen in Switzerland. Every year the university hosts a Symposium, a vast gathering of leaders and thinkers from all over the world, and I caught up with Sarah Maria at this year’s event.

In this interview with me for ideaXme, Sarah Maria Nordt talks about how she came to found her enterprise, the daunting challenge of making the fashion industry a more sustainable one, and her hopes and dreams for the future.

Timestamps:

00:00 We’re here to idea everyone. To fire up your curiosity and connect you with the people and ideas that shape our world.
01: 01 We take technology to reshape the future of the fashion industry by making it more sustainable.
03:14 It starts with the idea that we all want to be unique.
11:27 Sustainability also pertains very much to luxury brands.
11:42 We have to make sure that sustainable is the most attractive and most appealing solution to choose from.
16:26 So this is something that should really be purpose driven.
16:34 Follow your dreams and then turn them into reality.

SARAH MARIA NORDT – BIOGRAPHY
Sarah Maria Nordt is the Founder and CEO of SANOGE, a FashionTech venture founded in 2019. SANOGE’s mission is to revolutionize the textile supply chain by turning customers into co-designers of their highly individualized pieces of apparel and using an AI-based on-demand production approach to eliminate overproduction, reduce return rates, and redefine sustainability in the fashion industry. Prior to founding SANOGE, Nordt studied Business Administration and General Management at the University of St. Gallen, and worked in management consulting with a focus on digital transformation. In addition to her work at SANOGE, she is currently pursuing a PhD in Entrepreneurial Finance at the University of St. Gallen.

Sarah Maria Nord/SANOGE:

/ sarahmarianordt

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Video credits:

Video footage from Canva.
Voice over for ideaXme introduction: Neil Koenig former Senior BBC @BBC producer and journalist and current ideaXme board advisor and guest interviewer.
Music for ideaXme introduction: Music: Space Heroes by MaxKoMusic |
Music promoted by
Creative Commons Attribution-ShareAlike 3.0 Unported
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Neil Koenig:

/ neilkoenig

ideaXme links:

ideaXme’s founder Andrea Macdonald: …

ideaXme
ideaXme is a global network – podcast on 12 platforms, 40 countries, mentor programme and creator series. Mission: To share knowledge of the future. Our passion: Rich Connectedness™!

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