frank. – FESCH.TV

frank. & FESCH.TV:

Every purchase has more consequences than we realise, and the fashion industry is lagging behind when it comes to sustainability. frank. project aims to raise awareness of sustainability in the textile industry and inspire responsibility towards the planet.

frank. embodies openness and honesty, challenging discomfort in order to raise awareness of the climate crisis. Striving for a better future doesn’t require sacrifice, it requires change. Through its visual language, frank. encourages reuse, repair, resale and recycling, emphasising personal responsibility.

The project is a realisation of our desire to inspire sustainable action as an opportunity for individuals to make a positive contribution to society and the future. Addressing the common practice of hiding background information in the supply chain, frank. promotes informed choices.

Change happens when the mind strives for it. Understanding individual impact and acting responsibly is key. frank. emphasises the privilege that comes with it and calls for a shift in mindset towards positive contributions to society and the future.

For more Information check out frank. on Instagram @frank.infashion