Echos of Nature: Reflections from Safiya Allaf about ‚Marketing by Nature‘ – FESCH.TV

Echos of Nature: Reflections from Safiya Allaf about ‚Marketing by Nature‘ & FESCH.TV:

Join us for an electrifying conversation with founder Jessica Lohmann, and Safiya Allaf, an absolute brilliant writer and participant of ‚Marketing by Nature‘.

As a Sustainable & Circular Fashion Copywriter & Content Strategist, Safiya talks about her personal experience before, during, and after joining ‚Marketing by Nature‘, an ethical marketing program for eco creatives mindfully crafted by Ethical Brand Marketing.

Saf was one of the first early adopters who went through the program which helped her create, implement, measure, and refine her marketing strategy.

As a passionate advocate for sustainable practices, and slow fashion, Safiya shares invaluable insights into how she niched down, designed her offer, made valuable connections, and celebrated her first results through her work with Ethical Brand Marketing.

From debunking common misconceptions to unveiling the power of authentic storytelling, this interview is a must-watch for any entrepreneur looking to attract the right mission-aligned clients so that you can concentrate on more important things: Creating valuable and impactful campaigns that help consumers shop consciously and connect more with nature.

Connect with Safiya here:

safiya.allaf@gmail.com

Dare to be rare: Attract the right mission-aligned clients in a way that aligns with your values!

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About Ethical Brand Marketing
Creating marketing strategies for nature-protecting visionary leaders

Ethical Brand Marketing was founded in 2018 to help social entrepreneurs create and implement a marketing strategy without the harmful manipulation because we believe marketing is a tool that should only be used for good: To help consumers make a conscious choice where nature always comes first!

And with nature, we also mean humans!

Commonly used marketing manipulation tactics enable excessive consumer behavior, materialism and a throw-away culture because they help drive sales for products and services people don’t need, and sometimes, don’t even want.

They also cause immense debt, hoarding, compulsive buying disorder as well as fear, greed, lack of worth, etc.

Marketing can make us feel crappy and happy. It’s manipulation mayhem.

We want to change that.

By creating and implementing ethical marketing strategies, we help consumers make a conscious choice.

With discernment comes respect. With respect comes a better world.

So, we’re starting with what we do best: Ethical Marketing.

How you market matters!

Read more about our vision here:

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