BeenThereDoneThat Where Next | The ‘Say do Gap’ and the challenges that face the drive for Sustainable Fashion | Gayle Harrison – FESCH.TV

BeenThereDoneThat Where Next | The ‘Say do Gap’ and the challenges that face the drive for Sustainable Fashion | Gayle Harrison & FESCH.TV:

00:00 Introduction
1:57 The Biggest Challenge?
8:23 Where Could This Go?
15:06 What’s the First Step?
19:06 Wrapping Up

Welcome to another episode of „BeenThereDoneThat Where Next?“ – a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, ‚The story of a CMO who is trying to change an Industry.‘, David sits down with Gayle Harrison, CEO & Founder at UNTAGGED, Ex-Marketing Lead at Heineken.

Gayle was a long-term corporate marketer who left the industry to start UNTAGGED, a sustainable fashion resale platform. Gayle discusses the common belief that Gen X and Gen Alpha are the most vocal advocates for a greener future. However, she points out that you only have to look at social media feeds to find videos proudly showcasing the ability to buy 100 pieces of clothing for £100. This disparity between intentions and actions is what Gayle calls the ‘Say-Do Gap’, and she believes that it may take legislation to stop it.

In each episode of this series, David poses three questions to his guests:

1) What’s the biggest challenge you are facing today?
2) In an ideal world, where do you imagine this could go?
3) What’s the first step you would take to get us to where we need to be?

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