ZEEMAN: BASICS-ON-TOP – FESCH.TV

ZEEMAN: BASICS-ON-TOP & FESCH.TV:

Roblox has become a platform for digital self-expression, with a notable trend among Gen Z users prioritizing avatar style over real-world fashion. Zeeman launched a virtual Roblox store offering free avatar clothing to challenge the high-cost trend set by luxury brands entering the space. The campaign, supported by Roblox influencers, culminated in a flash mob to advocate for individuality over brand names, emphasizing that in a digital world, style shouldn’t come at a high cost.