Revolutionizing Denim, One Thread at a Tim – FESCH.TV

Revolutionizing Denim, One Thread at a Tim & FESCH.TV:

ADM Recover Corporate Film: Pioneering Sustainable Denim

We are thrilled to present the corporate film for our esteemed client, Artistic Denim Mills (ADM), in partnership with Recover, the global leader in sustainable recycled cotton. This collaboration marks a significant step towards a more sustainable future in the denim industry.

The film showcases ADM’s state-of-the-art factory and cutting-edge machinery, where old, used denims are meticulously processed to create high-quality recycled denim. The journey begins with the initial cutting of the old denim into smaller pieces, followed by the conversion of these pieces into cotton, ultimately producing new denim fabric.

Shot on the ARRI Alexa camera and utilizing professional-grade equipment, this film captures the intricate and innovative process of transforming discarded denim into sustainable fashion. Produced by AMW Production, our aim was to highlight ADM’s commitment to sustainability and innovation in the textile industry.