SAVING DIESEL | Glenn Martens‘ Design Philosophy – FESCH.TV

SAVING DIESEL | Glenn Martens‘ Design Philosophy & FESCH.TV:

What happens when a designer says „yes“ to every opportunity and redefines an iconic brand? Glenn Martens is doing just that at Diesel, and it’s breathed new life into a brand once on the edge of bankruptcy. Let’s discuss and dive into how how Glenn Marten’s has taken not only Diesel, but Y/Project as well into the heights of global popularity while balancing house codes with his own design identity and beliefs.

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If you want to learn more, I encourage you to read the following articles where I conducted my research:

GAYLETTER Article: GLENN MARTENS
Interview by Silvia Prada

GQ: “Glenn Martens, The Designer behind Diesel’s big revamp, is the name to watch in menswear”
By Jethro Turner

Jeans Brand Diesel USA Files for Bankruptcy
BOF

Meet Glenn Martens, Creative Director of Diesel & Y/Project
Farfetch, by Jade Brock

2022 Belongs to Glenn Martens
Culted, by Stella Hughes

The Art of Successful Living
Metal Magazine, by Natalia Andrea Pérez Hernández

Video footage sourced from the DIESEL Youtube Channel, FASHION FEED, and VOGUE