STEFANO FAKE & THE FAKE FACTORY „GOLD“ (2016) IMMERSIVE ART INSTALLATION – FESCH.TV

STEFANO FAKE & THE FAKE FACTORY „GOLD“ (2016) IMMERSIVE ART INSTALLATION & FESCH.TV:

Stefano Fake è un artista e video designer italiano, che realizza installazioni utilizzando video proiezioni, film, fotografie, sculture, computer grafica e tecnologie interattive. E‘ fra i principali esponenti della IMMERSIVE ART, che si propone di immergere lo spettatore all’interno dell’opera d’arte stessa. Nel 2001 fonda a Firenze il suo laboratorio THE FAKE FACTORY, che in pochi anni diventa un punto di riferimento internazionale nelle arti immersive e nelle scenografie digitali per teatro, concerti ed eventi. 
Stefano Fake si propone di rompere la tradizionale separazione creatore-fruitore mettendo lo spettatore al centro dell’esperienza d’arte. Utilizzando i linguaggi e le tecnologie digitali in uso nelle scenografie teatrali e cinematografiche, crea delle Immersive Rooms, ambienti multi-sensoriali immersivi dove il pubblico non è solo spettatore ma diviene attore protagonista dell’opera stessa. L’arte immersiva è una forma d’arte che utilizza video proiezioni, luci, suoni, musiche, e a volte anche essenze profumate e micro-dosi di superfood per avvolgere e coinvolgere lo spettatore in una esperienza d’arte totalizzante, stimolandone i sensi e attivandone le emozioni. Per molti musei diventa un’opportunità di rinnovamento delle regole della fruizione. Un progetto innovativo che tende a scuotere e coinvolgere l’osservatore sia sul piano sensoriale che su quello intellettuale, suggerendo e stimolando nuove letture visive, narrative, critiche e pedagogiche sull’Arte Moderna e Contemporanea. 

STEFANO FAKE & THE FAKE FACTORY

Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. Graduated in Political Science in Milan, he studied film making and digital videoproduction in Madrid, New York, Los Angeles. From 1997 to 2007 he was in charge of developing the virtual sets of the avant-garde Krypton Theater Company of Florence. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.

stefanofake.com
thefakefactory.com
immersiveexperience.com
immersivemirrorroom.com

IG @immersiveartexperience