Hemal Sheth is Keeping Print Alive | office ICONS – FESCH.TV

Hemal Sheth is Keeping Print Alive | office ICONS & FESCH.TV:

For the month of September, office partnered with Alpha Industries to highlight eight icons in New York culture. Each of our September cover stars has shaped the next frontier across fashion, arts, music, and beyond.
From stylists and photographers to cover stars and writers, nearly every New Yorker who has so much as dipped a toe into the magazine industry has paid a visit to Iconic Magazines to find a copy of their work. Our third September cover star is Hemal Sheth, the man whose dedication lies behind the beloved store. Sheth’s passion for the art form of the print magazine and his commitment to a constantly evolving and robust catalog have cemented his business as part of the beating heart of one of fashion’s global metropolitan centers. One of the final remaining mainstays of Manhattan print magazine sales, Iconic Magazines stocks countless publications in its stores, from household names to inaugural issues — stocking print issues of office from its first issue in 2014 til its final issue earlier this year.
Hemal Sheth’s passion for the magazine business was cultivated by his father, who bought him magazines to pore over as a child. After immigrating to New York in the early ‘90s with plans to pursue a graduate degree, he found himself integrating a greater selection of magazines into his uncle’s convenience store where he worked, until one day they had become part of the store’s signature. Three decades later, Sheth has expanded his ownership with multiple Iconic locations in addition to this year’s purchase of Casa Magazines, another beloved downtown magazine store.

Directed by JP Blair
Assisted by Ian Wishart
Introduction and Interview by Brook Aster