Professor Meredith Jones. Deeply Superficial: beauty, bodies and culture – FESCH.TV

Professor Meredith Jones. Deeply Superficial: beauty, bodies and culture & FESCH.TV:

Meredith Jones is Professor of Gender and Cultural Studies in the Department of Arts and Humanities at Brunel University London. She is Director of Brunel’s Institute of Communities and Society.

In her inaugural lecture Professor Meredith Jones will reflect on her life and career in relation to bodies, cosmetic surgery, popular culture, and fashion. She will talk about how her personal and professional journeys are intertwined, and about the importance of surface.
Growth is a key constitutive word in the strategies of national and international sport organisations worldwide as they aspire to increase participation, medals, and revenue. However, with growth come enhanced levels of complexity due to increased interactions between participants, the environment, and sport providers, as well as the need to use an ever-greater supply of natural resources. This quest for growth occurs in parallel with a rising awareness about sustainability. Sustainable sport is concerned with a composite problem posed by the tensions between the unfettered advancement of its current model and the need for its sustainable development.

In this lecture Professor Girginov explores the tensions between sustainability and growth and argues that the most pertinent challenge facing sustainable sport practices is an ideological one, concerning the overlaying of a sustainability veneer over the growth model of sport. In turn, this serves as a distraction from the fundamental need to think in new ways about sport.