A$AP Rocky x Klarna: Get Soooth Again – FESCH.TV

FESCH.TV INFORMIERT:

Sweat pants, dirty t-shirts and worn-down slippers. Needless to say, the pandemic has had a terrible impact on the way we dress.

A$AP Rocky x Klarna’s “Get Smoooth Again” is a global, integrated campaign, aimed to inspire consumers to rediscover their sense of style.

After spending almost two years in fashion hibernation and lockdown looks, the world is finally emerging from the pandemic. People are adjusting to switching their sweatpants for real pants – famed rapper and fashion icon A$AP Rocky included. So, who better to encourage people to drop their lockdown looks than A$AP Rocky, a huge global trendsetter and fashion tastemaker.

The hero film, that launched the global campaign, follows Rocky as he emerges from quarantine when New York announces its reopening. While everyone else is dressed to impress, the rapper looks misplaced in his lockdown look. He goes on to have a shopping experience with Klarna that switches up his look immediately. The spot ends with a cameo from another style icon, legendary U.K. rapper Skepta, who enters the bodega in his lockdown look.