advert video – FESCH.TV

advert video & FESCH.TV:

The project is one of the Digital Media Portfolio for Brunel Design School M.Sc. in Digital Design and Branding. My project aimed at promoting an unusual jacket combined with a cap, it has to be able to maintain interest throughout its advertising cycle. The goal is to capture an audience of tech-savvy, environmentally aware aged 18–35 consumers through a combination of advanced design and innovative digital branding techniques. In this regard, choosing a jacket and cap, must-haves for an urbanite’s wardrobe, is no coincidence; the intention was to highlight technology and sustainability. Getting the brand to stand at the leading edge of modern fashion isn’t just about showcasing these products, it must also consider that this is an age where style and function are equally important, as well as being environmentally responsible.