AJIO – Fashion Beyond Labels – FESCH.TV

AJIO – Fashion Beyond Labels & FESCH.TV:

Digital Campaign for AJIO.com
Directed by Sagar Keswani & Anusha Prabhu

Ajio’s #FashionBeyondLabels campaign tackles the stereotypes society slaps on people’s style choices. The ad draws a strong link between fashion and freedom, highlighting how society loves to label those who dare to dress outside the box. Ajio’s message? Fashion is about being unapologetically yourself—free from judgment, and true to one’s own style.