AMILLI Brand Identity Design – Brand Details – FESCH.TV

AMILLI Brand Identity Design – Brand Details & FESCH.TV:

The meticulously designed AM monogram, intertwines the A and M, symbolising the bridge between the past and the future of sustainable fashion craftsmanship, epitomising generations of skill and tradition together with a vibrant new direction. The logomark’s forward tilt suggests progress and empowerment, reflecting the brand’s commitment to sustainable, ethical fashion.

A key feature of the design is the luxurious geometric pattern, inspired by the precise seam lines – a hallmark of AMILLI’s clothing. This pattern bridges tradition and modernity, acknowledging the ‘Millies’ of Northern Ireland’s linen mills, and reflecting the ethos of timeless beauty and durability.

© MAKER