ANWB Commercial

FESCH.TV INFORMIERT:

One of the pleasures of being a video production company is being part of some remarkable campaigns. One recent encounter for us was the ANWB digital social campaign.

ANWB is the shortened version of the name Royal Dutch Touring Club. The Netherlands-based club supports different modes of transport. Apart from roadside assistance, the association provides test reports, travel services, insurance, repatriation from abroad, and information products.

ANWB mainly serves the mobility, tourism, and recreation sectors. In the digital social campaign we recently worked on in collaboration with the association, we assisted in getting the message that ANWB is a one-stop solution for any problem on holiday across.

At ORBIS Production, one of the important skills we pride ourselves on when it comes to social campaigns is the ability to focus the attention on the most important parts of the message, target the right audience, and help clients measure the results of the campaign so we can determine what went right and what needs to be improved.

We start by working with the client to understand the campaign’s goals. We understand that attaining the goals depends on the resources available, the message to be transmitted, and the targeted audience. This is why we believe in the importance of understanding the audience demographics and different preferences.