AR listick try-on – FESCH.TV

FESCH.TV INFORMIERT:

Enhancing brand awareness through AR try-on filters.

Several fashion and beauty retailers are using augmented reality to boost sales and boost digital marketing. AR has gained popularity, in part, because online shopping has become more popular during the 2020-2021 pandemic.

A lack of a desire to „show off“ at work or on the street caused a decrease in the consumption of apparel and makeup, adding to the hit to sales. Lipstick consumption fell during the period of sales damage (basically because our mouths are covered by face masks), but eyeshadow sales increased!

So, how did the brands adapt to this? One of the biggest references in fashion and design worldwide, Dior, created its first AR makeup filter for Instagram. Instagram was already one of the biggest sources of fashion inspiration in 2017 according to a Facebook IQ survey.

But Instagram is not the only source for AR filters for fashion and beauty. Take as an example Gucci, which in its app includes this technology for eyewear, hats, sneakers, watches, lipstick, nail polish and even home decor!

Inspired by them, I decided to do my own try-on with Rouje’s lipsticks. Some people do „fan art“, I thought about doing a „fan filter“.