Bendon // Conscious Silicity // Waste Reborn 15″ Sot – FESCH.TV

FESCH.TV INFORMIERT:

‚Sustainability‘, ‚recycled materials‘ and ‚eco-friendly‘ are just some of many words that bombard consumers every day. But when it comes to high-end fashion clothing, who really knows what recycled materials are used and what it actually means?

We worked closely with the fantastic creative team at Bendon to help visualise what ‚pre-consumer post-industrial plastic waste‘ actually looks like… and simulate the journey that these recycled materials go through as they’re turned from plastic waste into high-end fashion garments.

The result was „waste reborn“ … a beautiful experimental spot we’re very proud of here at Kaleidoscope.