Best Practices in Marketing Integration (June 10, 2021)

FESCH.TV INFORMIERT:

Led by Melissa Smith, Managing Director, Ogilvy and Drew Warren, Executive Vice President, Ogilvy 

This webinar offers practical advice for PR professionals to excel as a member of an integrated marketing team. Through examples from well-known brands, participants will learn how advertising, public relations, event marketing, social media and other marketing specialties can complement each other — rather than compete — to create business-moving and award-winning results.

About Melissa Smith: With 20 plus years of experience designing and implementing communications strategies, Melissa specializes in launching and repositioning consumer brands to niche and mass populations. As Managing Director, she oversees the consumer PR team at Ogilvy and its stellar roster of clients.

About Drew Warren: Drew is an Executive Vice President within the PR capability at Ogilvy. Based in New York, he brings 15+ years of consumer and culture-based integrated communications experience, supporting clients on global, regional, and national communications campaigns across a range of sectors including travel & tourism, wine & spirits, hospitality, and financial services.