Big City – FESCH.TV

Big City & FESCH.TV:

The Brand:
Big City is a fashion brand with a casual focus, offering an urban touch in its catalog. Its main sales points are Mercado Libre and Shein, with Shein experiencing the highest growth in recent months.
The Challenge:
To create a brand that stands out, distinct in its communication style with a lot of personality. We wanted to give it a visual twist to generate a timeless brand, capable of adapting to fashion trends.