Blister – Cherry’s brand – FESCH.TV

Blister – Cherry’s brand & FESCH.TV:

The goal was to position the brand as sophisticated and rebellious while also bringing a cosmopolitan culture from the city of São Paulo.
To communicate these characteristics, a strong and bold visual set was created. The logo is a rational and groovy blend, as can be seen in the differences between its letters. The colors red and black complement this rebellious concept, and chrome brings an urban side to the identity. The visual identity transitions between minimalism and the rebellion of anti-design, resulting in a brand that is gaining traction with its audience who appreciate fashion and design.