BLOOMING COLLECTION – FESCH.TV

BLOOMING COLLECTION & FESCH.TV:

BLOOMING COLLECTION: THE PERFUME THAT FLOURISHES ON CLOTHES

The Blooming Collection by Tom Martins, Paula Ulargui, and Ypê revolutionizes sustainable fashion, launching Ypê’s Concentrated Fabric Softeners with a focus on lasting fragrances. Live flowers on garments symbolize the fusion of nature and fashion, showcasing Ypê’s innovative technology that infuses fabrics with perfume microcapsules for up to 90 days.

Debuting at SPFW, Brazil’s premier fashion event, the collection positions Ypê as a sustainability leader. With 12 looks crafted from eco-friendly fabrics, Tom Martins emphasizes ethical production while incorporating Ypê’s fragrance-inspired themes of gardenia, peony and rose. Cultural references like the new wave movement and Vivienne Westwood’s style add depth, reflecting individuality and creativity.

The Blooming Collection redefines fashion, advocating for sustainability and innovation. Through this collaboration, Martins, Ulargui, and Ypê pioneer eco-conscious design, setting new standards and inspiring positive change.