BORBONESE „PORTAMI VIA“ BAG WITH NABA AND ANTICA FABBRICA PASSAMANERIE MASSIA VITTORIO 183 – FESCH.TV

BORBONESE „PORTAMI VIA“ BAG WITH NABA AND ANTICA FABBRICA PASSAMANERIE MASSIA VITTORIO 183 & FESCH.TV:

Borbonese continues its interest in supporting and interacting with the new generations through a new phase of OFFICINA BORBONESE.

The project, born a few years ago in collaboration with the main international fashion schools, aims to create a community of young creatives who compare, experiment and reinterpret the Borbonese creative codes.

After having collaborated with international organizations such as Accademia Costume & Moda Roma, Milano Fashion Institute, Parsons Paris and New York and Istituto Marangoni, OFFICINA BORBONESE has chosen NABA, Nuova Accademia di Belle Arti to create a new exclusive creativity project.

Lasting almost two years, the project involved students from two majors of the Academy’s three-year course in Fashion Design (Fashion Design and Fashion Styling and Communication), as well as an excellence of Made in Italy: the Antica Fabbrica Passamanerie Massia Vittorio 1843, historic Turin manufacturing as Borbonese.
Borbonese x NABA represents a new chapter in Officina Borbonese’s creative collaborations. The project with NABA took place in two phases over two Academic Years. In the first phase, ten students from the Fashion Design major, under the guidance of the NABA teacher Francesco Ballestrazzi, competed in the creation of a new bag while in the second, another ten students from the Fashion Styling and Communication major, together with the teacher NABA Annie Lerner, conceived and produced a digital campaign for its launch.

The bag was designed as a development of the Borbonese Strapcycle project rethought with the use of archive trimmings supplied by Antica Fabbrica Passamanerie Massia Vittorio 1843.
The winning bag of the project was the Portami Via created by the BA student in Fashion Design Lucia Clerici: a woven basket decorated with long fringes inspired by the geometric curves of Santiago Calatrava’s architectural works. For the weaving, Lucia used a special hand-woven acetate ribbon from the historical archive of the Antica Fabbrica Passamanerie Massia Vittorio 1843. Portami Via is a unique piece that embraces art, culture and heritage.

The digital campaign for the launch of the bag, created by the students of the Fashion Styling and Communication major of the same three-year period (Nicole Bianca Baron Toaldo, Stefano Corti, Anna Cuofano, Gaia Maria Di Lorenzo, Manyi Jenny Jia, Tianqing Lan, Carolina Saggiante, Larissa Scarito, Marta Vaccaro, Marie Vicino), was set in a dynamic urban context, made of geometric lines and fast movements, seasonless and timeless like the bag that is the protagonist.

The Portami Via bag is produced in a limited and numbered edition and will be on sale as pre-fall 2024 starting from June in a selection of Borbonese boutiques and online.

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Ancient Trimmings Factory Massia Vittorio 1843
Supplier of the Royal House of Savoy way back in 1843, with roots in the weaving of 1685, Antica Fabbrica Passamanerie Massia Vittorio has embellished and embellished numerous castles, palaces, theaters and noble residences over three centuries. Over the years the company has always managed to find its own trajectory, continuously seeking innovation and adaptation to the present without giving up the past, but taking advantage of it to transform itself and keep up with the times. Currently the work perpetuates the family tradition aimed at restoration and historical reconstruction through the Heritage division, but at the same time renews the charm of the product by adapting it to today’s tastes of design and high fashion.

NABA, Nuova Accademia di Belle Arti
NABA is an art and design training academy: it is the largest Academy of Fine Arts in Italy and the first to have achieved, in 1981, official recognition from the Ministry of University and Research (MUR). With its two campuses in Milan and Rome, it offers first and second level courses in the fields of design, fashion design, graphics and communication, multimedia arts, new technologies, scenography and visual arts, for which it issues academic diplomas equivalent to diplomas of university degrees, as well as PhDs and Special Programs. Founded by Ausonio Zappa in Milan in 1980, involving Guido Ballo and Tito Varisco in the first phase, and then activating a nucleus of artists including Gianni Colombo, the Academy has always had the objective of contesting the rigidity of the academic tradition and to introduce visions and languages ​​closer to contemporary artistic practices and the system of art and creative professions. NABA was selected by QS World University Rankings® by Subject as the best Italian Academy of Fine Arts and among the top 100 institutions in the world in the Art & Design field, it was included by Domus Magazine among the 100 best schools of Design and Architecture in Europe, and from Frame among the 30 best postgraduate Design and Fashion schools in the world.