Brand in Motion: Hikoboshi (彦星)

FESCH.TV INFORMIERT:

Animation and Logo Design: Tan Bui

Hikoboshi is a fashion brand that produces streetwear and techwear with a Japanese aesthetic. The brand name refers to the Japanese name for the star Altair, which is part of the Summer Triangle asterism. It is also the Japanese name for the Cowherd, in the East Asian celestial myth of the Cowherd and the Weaver. Hikoboshi’s brand identity is sleek, minimal, and edgy.

Course: Kinetic and Sequential Graphics [GDES-325]
Term: Spring 2021
Instructor: Yana Sakellion