Brenda Laurel : Purle Moon – Secret Paths Coercial, 1997 – FESCH.TV

FESCH.TV INFORMIERT:

„The right question, I think, was the one we asked, “How do girls and boys play?” “What’s really going on here?” “How can we take play patterns that girls really enjoy in other parts of their lives and incorporate them into some kind of comput-er-based study that they have that draw the thing that will pull them across the threshold of getting their hands on a computer?” That was the over-riding goal that led to founding Purple Moon. Once we figured out that we could actually build something that could live in popular culture, we could start a company. We started thinking about content at that point. We knew some things by then about play patterns that related with both cultural and brain-based differences.“

Purple Moon was a pioneering, American developer of tween girls‘ video games, founded by Brenda Laurel and others with support from Interval Research in Mountain View, California. Purple Moon’s first two games, ‚Rockett’s New School‘ and ‚Secret Paths in the Forest‘ were released in 1997. Both games encouraged meaningful values of friendship and personal empowered decision-making. Purple Moon’s games catalyzed a larger girl games movement in the 1990s, which included the popularity of Mattel’s 1996 CD-ROM game ‚Barbie Fashion Designer,‘ whose team included the influential game designer, theorist, and New Games contributor, Bernie DeKoven, who was also the author of the ‚The Well Played Game.‘

Courtesy of Brenda Laurel.

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