Buy Nothing Day Caaign – FESCH.TV

FESCH.TV INFORMIERT:

Buy Nothing Day is a campaign against Black Friday and the consumerism. If the ‚throwaway‘ culture continues, one-quarter of the total impact of climate change will be due to clothes consumption by 2050. Fast fashion industry consumes roughly 79 billion cubic meters of water per anuum, making it the second-largest water consuming industry in the world. Fashion contributes to 10% of humanity’s carbon emissions, as making one pair of jeans produces as much greenhouse gases as driving a car over 80 miles.

My project reflects on advertisements and the slogens that we all know very well: ‚Buy one get one free‘ ‚Coupon days‘ etc. Even if we don’t need anything, we read these sentences and we become hypnotized and interested in what can we buy. That is why I worked with hypnotizing visuals. I created posters and a website, that looks like a fast-fashion website, but nothing is as it seems. If you try to figure it out what they advertise, you face the fact that actually you don’t even know what it wants to sell you so you don’t really need it.

School project at Moholy-Nagy University of Arts and Design.