Cards in motion for Mugler – FESCH.TV

Cards in motion for Mugler & FESCH.TV:

Mugler is a fashion and fragrance brand, renowned for its bold and unconventional legacy, dedicated to empowering individuals in constant self-reinvention. Serving as an experimental laboratory, the brand embraces an avant-garde approach that disrupts, inspires, and fulfills, meeting the desire for the extraordinary through the surprise of the disproportionate.

By blending energy with emotion and employing oversized typography, wide proportions for imagery, and a monochromatic color palette, I aimed to create a dynamic and engaging experience with a full focus on the brand.

My goal was to elevate the brand’s look and feel, accentuate its editorial-styled photography, amplify storytelling for a heightened value proposition, while enhancing e-commerce conversion optimization.