Deconstruction of a Photo Shoot SS’20 | SLOGGI – FESCH.TV

Deconstruction of a Photo Shoot SS’20 | SLOGGI & FESCH.TV:

Sloggi presents it’s Autum Winter 2019 and Spring Summer 2020 campaigns in collaboration with Central Saint Martins.
Each video will focus on one element that’s evaluated before producing a fashion campaign. It will show two different approaches on each side of it. The left side, more conservative and restricted. The right side, freer and more experimental.
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Credits:
Directed by Maco Diaz | @macodiaz and Daniela Benaim | @danibenben
Creative Direction of the campaign: Daniela Benaim | @danibenben and Zofia Zwieglinska | @_stylion_
Starring:
Ayesha Marr | @ayeshamarr
Takuro | @takuro_hama_cheung
Jean Watt | @jeanwatt
DP: Silvana Trevale | @silvanatrevale
Camera: Isaac Bell
Creative extras from CSM: Ottilie Landmark | @ottilielandmark and Cvalda | @cvaldaxie
Art Direction and Styling: Daniela Benaim | @danibenben
H&M: Stèfan Jemeel | @stefan_jemeel
Production: Alex Browning, Maurice Loach and Gail Mosley
Executive Producer: Bell January
Styling Assist: Cecilia Alba Luè | @cecilialba
H&M Assist: Sarah Hamilton
Clothes from: @niccolopasqualetti @1granaryshowroom @jonnaru and @maria.henna
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London, United Kingdom.
2019