Dickies Years 100 Birthday – FESCH.TV

FESCH.TV INFORMIERT:

It’s rare that a brand can remain as relevant as Dickies has for 100 years.

Founded in Texas in 1922, Dickies began with a simple purpose of making durable workwear for American workers, which, given their modern-day entwinement with skate, music and fashion culture, is pretty impressive. It seems Dickies’ mission largely hasn’t evolved since those early days, more so that different segments of society have come to know and love the clothes they’ve produced; evidence of unfaltering quality in the product.