Don C x #TeaFresh – Wendy’s First Ever Streetwear Collection – FESCH.TV

FESCH.TV INFORMIERT:

ROLE: CREATIVE LEAD, TALENT PARTNERSHIP, INFLUENCER DIRECTOR

Developed the total creative strategy to launch Wendy’s first ever streetwear collection, for its NCAA March Madness partnership
-Spearheaded talent partnership strategy with top global streetwear designer, Don C, to position Wendy’s as a leader in culture marketing
-Co-collaborated with Don C + Wendy’s brand team to develop creative branding for the #TeamFresh collection
-Developed talent messaging + social media strategy to drive engagement with top influencers across sports, music, and fashion, including Virgil Abloh – Men’s Wear Artistic Director, LVMH
-Created influencer gifting campaign, and facilitated organic influencer strategy to continue to drive social media engagement throughout March Madness
-Outlined national PR strategy to lead with key multicultural + lifestyle media, to drive engagement with culturally relevant, diverse media targets