DSQUARED2, AR Instagram game – FESCH.TV

DSQUARED2, AR Instagram game & FESCH.TV:

For the DSQUARED2 ICON Collection
launch, we created an AR Filter that
transported users to a press
conference setting, complete with a
dark cinematic vibe, microphones and
flashing lights. The filter displayed the
word „ICON“ written in neon above
the user’s head, which could be
tapped to change to „FASHION“ and
then to „DIVA.“ This AR experience
was designed to immerse users in the
brand’s vision.