DTLR Presents: Welcome Back Tour HBCU Experience | Produced by The Populace Group – FESCH.TV

DTLR Presents: Welcome Back Tour HBCU Experience | Produced by The Populace Group & FESCH.TV:

Join four HBCU students as they bring their unique stories, style, and school spirit to life in the DTLR Welcome Back to School experience. As the tour travels through Howard University, Bowie State, Morgan State, and Delaware State, these students showcase the energy and pride of their campuses, all while rocking the latest Nike apparel. From pre-event preparations to the high-energy festival-like atmosphere of the tour, this digital campaign captures the heart of HBCU culture, blending fashion, excitement, and personal aspirations.

Produced by The Populace Group, this campaign highlights the vibrant lives of HBCU students and their on-the-go lifestyles, with Nike playing a key role in their everyday fashion. Through quick, engaging spotlights and dynamic day-in-the-life videos, viewers experience the buzz of campus life and the thrill of the Welcome Back tour, with an energetic, fashion-forward lens that reflects the spirit of youth and streetwear culture.