Electrolux North Aerica – Make it Last – FESCH.TV

FESCH.TV INFORMIERT:

Studies have shown that consumers have quadrupled the numbers of clothes they own over the past 20 years, and 90% of those clothes are thrown away before they need to be – crowding landfills and leading to a critical strain on the environment. Given that 10% of global carbon emissions are produced by the fashion industry, Electrolux sees a responsibility to help extend the lifespan of clothing to help reduce the carbon, waste and water footprints of those garments.

And when Electrolux North America embarked on one of its biggest product launches in recent years, the brand wanted to find an emotionally compelling way to communicate how its new line of washers and dryers can help to make clothes last longer with less environmental impact.

To bring that to life, the brand worked with The Variable to create a 60-second spot, “The Blanket”, which shares a simple, but intimate story of a family, and the shared connection they have with a treasured childhood keepsake—and how its legacy will live on with his newborn sibling thanks to Electrolux’s SmartBoost® technology.