Empathy and Innovation in Online Retail – FESCH.TV

Empathy and Innovation in Online Retail & FESCH.TV:

How do you transform a major online retailer into a beacon of accessibility? Join us as we sit down with Tzveta Dinova, the pioneering accessibility lead at ASOS, who shares her compelling journey from design and education to becoming a trailblazer in inclusive practices. Discover the story behind Sveta’s transition into accessibility in 2018 and how her role has evolved within ASOS, a company dedicated to inclusion in fashion and beauty. Her unique position as the sole accessibility advocate at a major retail company presents both challenges and exceptional opportunities.

Get ready to understand the „why“ behind accessibility initiatives through Tzveta’s eyes. As an accessibility product owner, Sveta discusses her strategic approach to fostering a culture of accessibility within ASOS, educating her colleagues on the social model of disability. Learn from her methods of building empathy and commitment across a vast team through training sessions and live demonstrations from individuals with disabilities. Sveta underscores the importance of embedding accessibility into daily workflows, ensuring that every team member shares the responsibility.

Explore the transformative effects of accessible e-commerce platforms on customers with disabilities. Tzveta provides an insider’s perspective on measuring accessibility improvements at ASOS, from leveraging assistive technologies to collecting detailed feedback. Find out how balancing corrective actions with positive reinforcement creates a more inclusive platform and re-engages customers who previously faced accessibility challenges. This episode is a must-listen for anyone committed to understanding and advancing accessibility in a fast-paced online retail environment.