ETXART&PANNO SS2 – FESCH.TV

ETXART&PANNO SS2 & FESCH.TV:

Introducing the fashion film for the second drop of SS24 by @etxartpanno.

At Misato, our role was to really understand the vision behind this video and co-direct it with the Etxart Panno team. We’re always exploring new approaches, and this time, we decided to skip post-production altogether. The concept we developed reflects our current world. In these uncertain, volatile, and insecure times, we wanted to capture the freedom to feel and the right to love, driven purely by emotion and leaving our rational selves behind. We played with the duality of the space, showcasing it as both iconic and imperial yet clearly in a state of visible decay.

The shoot was a blast because it coincided with the 080 fashion week, and everything was being dismantled around us. We were racing against the clock, and I think that energy and excitement made the experience even more intense and meaningful. This week, we’ll be sharing the creative process, inspirations, and behind-the-scenes footage. Huge thanks to the amazing team.

@etxartpanno & @misatokindness

Brand Creative Director : Carola Etxart Panno @carolaetxartpanno
Creative Direction : Andrei Warren @andreiwarren
Produced by Misato Kindness @misatostudio
Directed & Edited by Ch.Martinez @chmartinez.mov
Photography by Manuel Ruiz Mz @manuruizmz
DOP : Frankie A.Ronda @frankiearonda
Color by Guillem Comas @guillemcomas
Styling by Eus Canto @euscanto
Styling Assistant : Valentina Taborda @valentina_tabo
MUAH by Isabella Ching @_chingisabella
Sound by La Diega @ladieeeega

#EtxartPanno #SS2024 #misatokindness #Avantgarde #CreativeStudio