Fashion Sacrifice: Two garments for a soul – FESCH.TV

Fashion Sacrifice: Two garments for a soul & FESCH.TV:

A digital set-up environment that imitates the natural world and simulates a fictional street in the middle of nature has been created as the surround of a fast-fashion store for a short horror film. It represents the negative side of the lack of ethics within fast-fashion purchases. It is an invitation to individual reflection about excessive consumerism and morals.
Masahiro, M, F. MacDorman, K & Kagek, N (2012) and their text Uncanny Valley has been a crucial influence on the decision-making of the film within the technology that would be used and the characters’ aesthetic.
With that concept, the author analysed that the more a robot is similar to a human, the more scary it becomes for human lenses. It generates a negative effect that causes negativeness for humans because of the possible unexpected behaviours they may see of the object.

The 3d program Blender, the technology used to create the whole animation, has been instrumental in generating an objective but distorted reality. The presence of a natural but fictional environment is already a result of analysing the previously mentioned concept. To conclude with this theoretical analysis, the project’s strategy is mixing real people and spaces to immerse the spectator in the character’s journey.

The use of real people to take part in this possible nightmare within the store could be the path to connect the spectator with the animated people acting in the film because of the similarities. Right at the end of the film, they go out of the store in the shape of a human mixed with monster characteristics, and this may be the way of reaching the uncanny valley effect but fundamentally and hopefully, to make the spectator reflect on the film and come up with their interpretations about it.