Fashion’s New Reality – FESCH.TV

FESCH.TV INFORMIERT:

A recording of a Creative Exchange panel discussion at Melbourne International Games Week 2021 (MIGW) where fashion and tech took centre stage on October 8.

Bringing together local fashion creatives and global thought leaders, this creative
industries event co-presented by ACMI included the highly anticipated outcomes of
the Victorian fashion industry Digital Fashion Incubator and the global launch of
luxury fashion space in the Metaverse, Semblance World, supported through a grant
from EPIC games.

The Digital Fashion Incubator will showcase the experience of seven Victorian
apparel and accessory designers as they explore what digital platforms, such as
Augmented Reality and Virtual Reality, can do for their business.

An initiative of Creative Victoria and leading VR/AR studio, Ignition Immersive, the Digital Fashion Incubator has given the designers an unprecedented opportunity to delve into new
technology and experiment with the way their consumers experience fashion.

From AR accessories in the palm of your hands to ‘try before you buy’ to fully
immersive virtual runways, the designers collaborated with Ignition Immersive on AR
and VR technology to create new work and evolve their brands in a way that
encourages customers to embrace new tech when it comes to their wardrobes.