FESCHTV – Gucci #24HourAce | Frank Nitty

Gucci #24HourAce | Frank Nitty & FESCH.TV:

Hong Kong-based art director and animator Frank Nitty creates spectacular eye candy, but this candy bites back. In his work across fashion, media and the electronic music scene, beauties and pop culture ephemera are sliced, diced, and remixed with their own grotesque glamour. It’s baroque excess by way of early 1980s MTV, but updated for the social media age, where tiny screens must convey maximum impact. For #24HourAce, sneakers dance in a fever dream equal parts Busby Berkeley and Rube Goldberg, hypnotizing us all. Keep your eyes on the red and green stripes, and don’t worry if your feet start moving.

Text: Samantha Culp
Concept and animation: Frank Nitty
Sound design: Joris Tillmans