Gegen den Tod Couture: Bold against death – FESCH.TV

FESCH.TV INFORMIERT:

In Germany, around 9,000 people are on the waiting list for organ donation. The main problem: There’s no central digital register for donators – they need to carry an “organ donation card” with them. “Gegen den Tod”, which means “Against death” in German, makes the donation card part of what people really have always with them: clothes! A fashion label that features items from well-known designers, launched on the National Day of Organ Donation on June 5, 2021. It raises awareness, has a striking visual identity and involved influencers on social media platforms. But most of all: it saves lifes, day by day.