HartiSWIM Series 1 – 2022 – FESCH.TV

FESCH.TV INFORMIERT:

HartiSWIM, a British Isles based eco-luxe swimwear brand is set to launch on 14th February in Jersey’s premier department store Voisins and online at www.hartiswim.com from 1st March 2022. The label is the creation of Tessa Hartmann CBE, a fashion veteran, entrepreneur and TV personality.

Inspired by her artist husband who paints under the name of ‘Harti’, this is a contemporary and dynamic, sustainable statement print collection of swimwear made from recycled plastic bottles from our oceans – an ocean focused story for a brand that is based on the island of Jersey. By using this new sustainable fibre called ‘Repreve’ for HartiSWIM, allows their customers to play a role in solving the ever-growing problem of ocean plastic. The fibre is made from bottles collected within 50 kilometres of coastlines in countries or areas that lack formal waste or recycling systems. This premium fabric also features built in sun and chlorine protection to +50. HartiSWIM believes in a salutary re-birth of our broken planet.

The ‘Series 1’ debut is a 12-piece capsule collection featuring Harti’s pop art graphics from his artwork which depict the ‘collective subconscious’ and consist of sleek one-pieces, statement bikini’s, eye-catching rash guards and dreamy organic silk kaftans. The label will not have dated seasonal collections. They will encourage customers to buy better but buy less to help the environment. Customers will be enticed to collect from each series of statement prints which will be reproduced in limited quantities per year, with subsequent series being added from Harti’s artworks annually.

For more information please contact our press team: E. prteam@hartmannmedia.co.uk Follow us on Instagram @HartiSwim #FromTheOceanForTheOcean