Heartbeat of Canada (directed by Marc Zibert)

FESCH.TV INFORMIERT:

The travel industry is the heartbeat of Canada.

We feel its impact throughout our country, in our businesses, communities, and homes. So when the travel industry slows… so do we. However, the Canadian spirit is impossible to keep down.

We decided to explore this heartbeat of Canada with a unique visual and auditory metaphor. A persistent drumbeat depicts the heartbeat of a whole nation.

Destination Canada – Heartbeat of Canada
2021

Client: Destination Canada
Agency: Cossette
Global Chief Creative Officer: Peter Ignazi
Creative Director: Jacob Greer
Senior Creative Team​​​​​​​: Adrien Heron & Ugo Martinez
Vice President, business lead: Jean Hugo Filion
Strategy: Cat Wiles x Max MacBeath
Senior Account Director: Myriam Veilleux

Production House: Scouts Honour
Director: Marc Zibert
Director of Photography​​​​​​​: Eric Kaskens x Marc Zibert
Editor: Graham Ghislom
Executive Producer: Rita Popielak
Producer: Greg Lund
Photographer Janick Laurent
Color grading: Wade Odlum
SFX: The Vanity
Music, sound mix & sound design: Grayson Toronto – Tyson Kuteyi