H&M x Maisie Williams

FESCH.TV INFORMIERT:

Launch film for Maisie Williams as H&M 2021 sustainability ambassador

Via @voguemagazine : As H&M’s new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. Williams was only interested in lending her name to something that could initiate change. She was intrigued by H&M’s pledge to ensure that all the fabrics they use are sustainably sourced or recycled textiles by 2030. “H&M reached out and expressed that they wanted to make serious changes within their company and work towards a more circular fashion loop,” shared Williams. “It’s important for corporations to take that leap [so] I was so curious. After I was able to sit down with some of the team at H&M and hear more about their concrete goals and what they’re planning to do, I realized it wasn’t this pipe dream. It’s something real that they’re dedicated to implementing.”⁣
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Director Joanna Nordahl⁣
Excecutive Producer Sophie Tamm Christensen⁣ @sophietc
Prod company: @newland.tv
HM team: @juliaklyvare @lindgrenamanda Stephanie Abdallah @aasamodig
Script, Copy Tove Eriksen-Hillbom & Joanna Nordahl⁣
Producer Joi Persson⁣
Excecutive Prod (London) Trine Pillay⁣ @trinepillay
Producer (London) Connor Hollman⁣ @connorhollman
Production Manager (London) Katy Smith⁣
DoP Rina Yang⁣ @the_rinayang
CGI Goodbye Kansas⁣ @goodbyekansas
Prod Designer Arthur De Borman⁣ @arthurdeborman
Stylist Emma Lipop⁣ @emmajaynelipop
FAD Clara Paris⁣ @clara_bing_paris
Production assistant Emmanuelle Soffe⁣ @em_soffe
Editor Andreas Arvidsson⁣ @andreasarvidsson
Grade Oscar Larsson/Tint⁣ @ioskar
Online Olle Pettersson/Tint, @ollepetersson Evelina Åström⁣ @evelator @tintpost
Sound design Johan Johnson Ponytail⁣
Composer Slackinbeats/Elvis Suljevic @slackinbeats