How to create a #contentarketingstrategy for your #ersonalbrand_ #IIDM ™ – FESCH.TV

FESCH.TV INFORMIERT:

#brand #contentmarketingstrategy
You #invest a lot of time #craftingandexecuting #contentmarketingstrategies in your paying gig. But when it comes to #marketing yourself, what kind of #investment are you making?

What is a #personalbrand?
Before getting into how to #craft your #personalcontentmarketingstrategy, it’s important to understand what a #personalbrand is.
“Think of it as your #reputation and calling card to the world. It’s a requirement in our socially connected world,” Anh Ngyuen said. “Regardless of #industry or #role, your #personalbrand helps you connect with prospective #employers, #clients, #customers, #collaborators, and so on.”

1. Craft a #brandmissionstatement
All good #contentmarketingstrategies start with understanding what the #organization is about and what it wants to #achieve. Thus, the first step in your #personalcontentmarketingstrategy is to create a #personalbrandmissionstatement.
● Who you are
● What you do
● What you stand for
● What your unique value is

2. Write an #editorialmissionstatement
Put together your #personaleditorialmissionstatement, which connects to your #brandmission.
The best #contentmissionstatements detail three elements
● #Coreaudience – who you aim to help (serve) with your #audience
● What you’ll #deliver – the kind of #information you provide
● #Outcome or #benefit – the things your #audience can do (or will know) because of your #content
You don’t need an #elaboratestatement. Just give a brief #overview in a sentence or two.
With your #personalbrand and #editorialmissionstatements complete, you now have the required footing to develop a #contentmarketingstrategy.

3. Detail your #brand’s #contentmarketinggoals
Your #personalcontentmarketing can help you achieve your #professionalgoals (to get a raise, a new# job, more #clients, etc.), but those aren’t your #contentmarketinggoals.
#Contentmarketing is about #creatinganddistributingcontent to attract and retain your #audience and, ultimately, #driveprofitableaction.

Here are some #personalcontentmarketinggoals to consider:
● #Buildbrandawareness: get your name out there.
● #Earnbrandtrust: help people see you as a #valuable, #reputableresource.
● Deepen #brandloyalty: connect with people on a deeper level (e.g., signing up for your #newsletter, sharing your #content).
● #Attractstrategicpartners: get people to want to help you (and them) (e.g., #guestblogging and #conferencespeaking).

4. Detail your #targetaudience
You know what you want, but what does your #audience want?
First, #describe who your #audience members are. What industries do they work in? What roles or titles do they have?
Then detail their #interests and #behaviors. What do they want to know about? What are their pain points? Where do they live (online and/or geographically)?
Let’s say you’re a #contentmarketingspecialist for a financial services #company. Your #goal is to #buildawareness of your name and #skills. Your #audience members are #managers and directors of #contentmarketing, #communications, and #marketing in the finance #industry. They want to know more about how to get buy-in and budget support from their firm’s leaders. They check #LinkedIn every few days but never use #Facebook.

5. Identify your #contentsweetspot
In one circle are your #personalcontentmarketing #interests. In the other circle are your #audience’s #interests and needs. Where the two circles overlap is your #contentsweetspot.
These are the primary topics that your #personalcontentmarketing

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