How to Reach an Australian Audience for your International Brand – FESCH.TV

FESCH.TV INFORMIERT:

Flaunter sits down with four of the industry’s most influential fashion experts to talk about how international brands can tap into the Australian market.

Lauren Sams
Lauren Sams is one of Australia’s leading fashion commentators, covering everything from the international haute couture shows to Australian design start-ups. She has written for Cosmopolitan, ELLE, Marie claire, Sunday Style and Daily Life and is currently the fashion editor of prestigious Australian publication, the Australian Financial Review’s Life & Leisure supplement and the AFR Magazine.

Alyce Tran
Alyce Tran is an entrepreneur who co-founded the highly successful accessories brand The Daily Edited („TDE“) which gained significant commercial traction in the Australian market and globally with stores across Australia and in New York. Since exiting TDE she is off building new businesses including lifestyle brand In The Roundhouse, a new beauty brand as well as working with US fashion tech business LTK.

Prue Thomas
Prue Thomas is the General Manager of Marketing and Digital for Oroton, Australia’s only luxury accessories brand. Oroton is undergoing a successful resurgence domestically and has just launched internationally during the COVID period.

Prue’s career spans 20 years in fashion retail, communications and brand management. She has held senior positions at some of the most innovative global retail organisations, including globally renowned UK department store Selfridges, Topshop (London) and ASOS. She has also held senior leadership roles at some of Australia’s leading retail giants such as David Jones, Sportsgirl and Westfield (Scentre Group).

Emma Read
Emma Read is a Stylist, Writer and Creative Consultant and has worked as Fashion Editor across RUSSH, Grazia, ELLE Australia and L’Officiel Australia. Emma is also the style-mind behind advertising campaigns, wardrobe workshops and runway shows for some of fashion’s biggest names, including Hermes, Myer, Westfield, Crown Hotels, and Virgin Australia Melbourne Fashion Festival. Her eye for style stretches into her written work, having featured as a regular columnist.