How to use Social Media The Right Way.mp4

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How to Use Social media the right way with a marketing strategy this year for Business?
The big difference between businesses that drive results from social media and those that don’t.
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Doesn’t it seem like every company is active on social media, but at the same time, you only really hear about a few businesses doing anything particularly interesting or impactful on these platforms.
That’s because following the direction of a social media strategy is the big difference
between the companies that drive results from social media and those that don’t.
It is easy to have a mediocre approach to social media for business if you’re haphazardly active on these channels without having a clear plan and a set of goals in mind.
Learn about Social Media Strategy:
A social media strategy is a written document that maps out how your organization plans to use different social networks to achieve important business outcomes.
This document is where you’ll establish your goals for using social media, identify the audience you’re trying to reach, and build a roadmap for all your activities on those channels.
What is included in the Social Media Strategy Document?
Clarifies Company priorities
Helps Plan Campaigns
Encourages collaboration
Developing your social media strategy document is important because it’ll help you clarify your company’s priorities, plan out your campaigns more thoughtfully, and collaborate with others.
For example, we were recently working with a client where early on, it was clear that different departments at the organization were focused on conflicting activities on social media.
The primary cause of this problem was that there wasn’t a strategy established to coordinate their efforts around common goals to better organize their approach deliberately.
To avoid a similar situation, start developing your own social media strategy document that’s actionable
and results-driven by setting strategic goals to direct your campaigns.
A strategic goal is an outcome that’s meaningful for your business, easy to understand at a glance, and straightforward to measure.
Where are some of the Common Social Media Strategic Goals?
Improving Potential Customer Engagement,
Generating more leads,
Growing sales.
Increasing traffic on your website,
Expanding People Reach,
Enhancing Brand Perception‘
Some common social media strategic goals are improving customer engagement, generating more leads, growing sales, increasing traffic, expanding reach, and enhancing a brand’s perception. While there are plenty of strategic goals to choose from, there are two important goal types you need to be aware of.
Two Important Social Media Strategy Goal Types to Note Now
Ongoing Social Media Strategy Goals:
Ongoing goals define the overall focus of your marketing, as they’re the outcomes you’re always looking to impact with your activities on social media.
For e.g. if a Tour and Travel Agency were to set the goal of increasing their messaging’s reach on social media by 40% by the end of their first quarter.
That’d be considered an ongoing goal, as they are focused on it for the long term and it is likely a result most of their activities will help work towards.
Campaign Media Strategy Goals
While other goals you’ll set are directly related to measuring the success of a particular initiative, known as campaign goals.

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