‚I HEARD THEM SING‘ – AOC FILM MARRAKESH 202 – FESCH.TV

‚I HEARD THEM SING‘ – AOC FILM MARRAKESH 202 & FESCH.TV:

The Art of Collaboration is a visually poetic film born from a brand collaboration that embodies the unity and fellowship of diverse creators. At its core, it reflects the power of combining unique strengths to create something grander than any individual brand could achieve alone, like pieces of a puzzle forming a cohesive, larger vision. Inspired by Melissa Nayimuli, a South African-Ugandan woman who has faced xenophobia, the film carries her firm belief in equality and unity across Africa. Through the metaphor of a single drop of water growing into a mighty, boundary-defying river, the story emphasizes the importance of understanding, connection, and shared growth, rising together as one.

CREDITS:
DIRECTOR: PAULA ZAPATA – DOP: MAROPENG VUSHANGWE – CREATIVE DIRECTOR: STEPHEN VAN EEDEN WRITER: JOHANN SMITH – FASHION & LIFESTYLE PHOTOGRAPHER: CHRITINE LE ROUX – WARDRODE DESIGN: STEPHEN VAN EEDEN – EDITOR: PAULA ZAPATA – MAKE-UP ARTIST: TANYA VOS – HAIRSTYLIST: ZETHU MSELEKU – HAIRSTYLIST: MADELEINE JANSE VAN RENSBURG – MUSIC: MASTER MINDED – FINAL SOUND MIX: JORDAN BAAS – FIXER (MOROCCO): LAMIA BELODI – ILLUSTRATION DESIGNER: HANLI VAN DER SPUY – BRAND STRATEGIST: MARIKEN JANSEN VAN VUUREN – MARKETING PARTNER: QUANTUMFLUX.

SPECIAL THANKS TO ALL THE BRANDS INVOLVED:
Okapi: Known for their exquisite leather goods, Okapi’s creations are a blend of African
heritage and modern luxury, each piece telling a story of timeless elegance.
● Royal Flush (Blue Sky Brands): With a focus on sophistication and timeless design,
Royal Flush represented the epitome of premium spirits, blending tradition with
innovation.
● Graftobian: Leaders in high-quality beauty and theatrical makeup, Graftobian’s products
brought the artistry of the project to life, ensuring that every look was a masterpiece.
● LMC Tea: Purveyors of luxurious tea blends, LMC Tea added a layer of refinement to the
project, offering a taste of luxury that is as much about experience as it is about flavour.
● N3YH: Innovators in sustainable fashion, N3YH’s garments are a testament to the
brand’s commitment to ethical practices without compromising on style.
● Bellagio Jewellers: Renowned for their elegant and timeless jewellery collections,
Bellagio’s pieces were the jewels in the crown of the Art of Collaboration 2024.
● Rain: Creators of natural skincare products, Rain’s offerings are a blend of nature and
nurture, each product a promise of purity and care.
● L’Ormarins/Rupert Wines: Producers of prestigious wines, L’Ormarins/Rupert Wines
added a touch of class to the project, their bottles a celebration of heritage and
craftsmanship.
● Superfine: A fashion brand known for its chic, stylish apparel, Superfine’s contributions
added a contemporary edge to the project.
● Ten Feet Shoes: Offering a range of high-quality, artisanal footwear, Ten Feet Shoes
completed the looks with pieces that were as stylish as they were comfortable.
● Ayalabar: Designers of unique and artistic jewellery, Ayalabar’s pieces were the perfect
complement to the fashion narrative, adding a touch of the extraordinary.
● Motherkind Co: Focused on wellness and lifestyle products, Motherkind Co brought a
holistic approach to the concept of luxury, reminding us that true beauty begins within.